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WE CAN HELP
HealthArticlesNow.com can help you:
Position your hospital as an expert provider of healthcare services
In the past, hospitals needed only to provide clean lobbies, tasty food, and smiling nurses to attract patients. Research shows that consumers have higher expectations of healthcare providers. Consumers choose healthcare providers based on their perception of the knowledge and skill level of health professionals. Positioning your staff and physicians as leading health authorities extends consumers’ trust in your hospital.
Strengthen your brand
Providing reliable and current health information will differentiate your organization from your competitors and influence consumers to select your hospital and your physicians when services are needed.
Strengthen your relationship with consumers
Meet consumers’ demand for health information by providing current, reliable health information they can trust. Our veteran research and editorial staffs understand the major health issues of consumers today. Articles are geared to consumers and include descriptions of illnesses and conditions, medical screenings, tests and treatments, tips on healthy living, disease prevention, nutrition, and fitness.
Publicize a specific project or event
Peak consumers' interest and increase attendance at your next education program, screening clinic, or other special event by providing information about the topic(s) to be presented, or screening being offered.
Gain "brownie points" with team members
Articles that include by-lines or quotes from staff members or physicians promote them individually as experts in their field. You will build good will and encourage team members to support your marketing efforts.
Become the "go to guy"
Consistently providing reliable health information to the media will result in your organization becoming the one to call for expert interviews on health topics and the one consumers seek when healthcare services are needed.
Impress potential donors
Improving your image in the community may lead to more gifts to your organization.
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Which of these situations describes your organization?
Management cut your marketing budget.
Supplement your paid promotions/advertising with feature articles in local newspapers. HealthArticlesNow.com offers a quick, simple, and cost-effective way to promote your facility, staff, and physicians.
Traditional marketing isn’t working anymore.
Well-written articles have more credibility and get the word out about your organization’s products and services in a more believable way than paid advertising. Articles overcome the skepticism that consumers have built up against paid advertisements.
Your competitors are bigger than you and can outspend you in advertising.
Sending consumer health information to newspapers that includes quotes from your staff and physicians results in free publicity and at the same time promotes your facility, staff, and physicians as experts in the field.
Your marketing department is short staffed.
HealthArticlesNow.com is like adding a research writer to your staff. For a fraction of the cost of generating one or two articles of this kind (by your own staff or freelance writers) you have a library of consumer health information to use any way you wish.
Your competitors are getting all the good press.
The reason your competitors are getting all the good press is because they are supplying the media with information. Much of the information you read in newspapers, hear on the radio, or see on TV has its origins in materials sent to the media by marketers looking to promote their organization.
You aren’t getting traffic to your web site.
Fresh, reliable health information is one way to get repeat traffic to your web site. Use the entire library on your site, adding new articles as they are made available, or feature just a few articles each week.
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